"We believe that the majorityof Maltese people enjoy drinking alcohol in a responsible and sensible manner. We believe that the human body has been exposed to alcohol for at least 7000 years and therefore any hazards have had far longer to become apparent than those associated with, for example, synthetic products manufactured since the industrial revolution. Taking into consideration the facts that alcohol has played an important role in social customs, religion and economies, not only in Malta but throughout the world, The Sense Group promotes the concepts of responsible drinking:
upholding the law
promoting best practice and
informing individual choice by promoting moderate and responsible drinking.